Jay became a missing person advocate on July 12, 1991, after the abduction, rape, and murder of his two-year-old niece Amy Ann Breyer. Formed, Youth Educated in Safety, Inc., (Y.E.S.). Wisconsin's first not for profit dedicated to; The search and recovery of missing children, additionally it's missing included,  to empower our children and communities with the power and ability to protect themselves.

 

In 2009, Jay developed and formed the non-profit Mission HOME, (helping our families of missing endure).  Included in this mission were missing adults and long-term advocacy for the families of the missing. 

 

With 25 years of missing person advocacy, Jay retired in 2015.  In 25 years Jay's organization assisted over 500 families, educated 100,000 children and adults and help recover over 250 missing children and adults.  Have received recognition from some of the following; The National Center for Missing and Exploited Children, the Association of Missing Children's Organization,  the Department of Justice,  the Wisconsin Clearinghouse for Missing Children and Adults and more.

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